Lux Regular - Supima™ Cotton
Supima cotton is grown on less than 1% of US farmland. The fibre is longer, stronger, and softer than standard cotton — which is why this tee feels different the moment you put it on. 160 GSM keeps it featherlight; Supima keeps it premium.
Fabric — 100% Supima cotton, 160 GSM
Fit — Regular, unisex
Care — Cold wash inside-out. Low heat dry. Iron inside-out.
WHAT IS SUPIMA — FIELD NOTE 002
Supima® is the trademark for American Pima — an extra-long staple cotton grown on less than 1% of the world's cotton farms. The fibres run ~35mm vs ~26mm in regular cotton. Longer fibres spin into smoother, finer yarn with fewer exposed ends — that's not marketing, that's literally why it feels softer.
- ~45% stronger fibre than conventional cotton — resists pilling, holds its shape wash after wash.
- Noticeably smoother hand-feel — finer yarns, tighter knit, fewer fibre ends against your skin.
- Deeper, longer-lasting colour — the fibre absorbs dye better, so the black stays black.
Sources: Supima Association (supima.com) · fibre-length and strength figures per Supima's published specifications.