Built on Fabric. Driven by Feel.
Soft Standard started with a simple frustration: why is it so hard to find a t-shirt that actually fits well, feels premium, and lasts?
We're a small, India-based label obsessed with the basics — specifically, getting them right. No loud graphics, no seasonal gimmicks. Just thoughtfully constructed tees built around fabric weight, fit precision, and long-term wearability.
Two Lines. One Standard.
Core is our everyday essential — mid-weight, structured, and built for daily wear. Lux is our elevated line — heavier GSM, refined finish, and a fit that holds its shape wash after wash.
Every product we make is spec-driven. We publish GSM, fabric composition, finish, and fit details because we believe you deserve to know exactly what you're buying.
Made for the Indian Body. Sized to Fit.
Our sizing is built around real measurements — in centimetres — designed for the Indian frame. No guesswork, no vanity sizing. Just a size guide that works.
Where We're Headed
We're starting with tees and building toward a full wardrobe of considered basics. Pan-India shipping, COD and UPI support, and a storefront designed for mobile — because that's how India shops.
Thanks for being here early. We're just getting started.